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| Chinese steel companies how to trade friction wading rapids? |
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Trade sanctions, the "cloud" successive enveloped the Chinese steel industry. Seamless steel tubes, OCTG, drill pipe, steel mesh panels, wire shelf ... ... more and more Chinese iron and steel products to become the object of trade sanctions, China's steel industry has become an international trade friction, "the hardest hit."
Are facing a serious situation, China's steel enterprises to begin to stride over trade frictions, "rapids"?
Qi volume and price barriers were beginning to fall
Began last April, the U.S., Chinese exports to the U.S. oil well pipe "anti-dumping" and "countervailing" action, to about 2.7 billion U.S. dollars involved in the case of the giant, becoming the largest US-China trade sanctions, a "double reverse" case, involving 2008 between the beginning of the first quarter of 2009, the U.S. Customs export all records of 200 Chinese steel enterprises.
Currently, the United States to China, the biggest "double reverse" case has basically ended: November 5 last year, the United States of which has been introduced to the negative parts of the anti-dumping China's preliminary. December 30 last year, the U.S. International Trade Commission has made them some of the negative countervailing China's final ruling. Although the cases of the investigation is continuing, but it has little hope for Chinese enterprises to give up because of the complaint.
Oil pipe "double anti-case" is only in recent years, China's steel industry from international trade sanctions, a typical case. Since 2008, the European Union, the United States, Russia, India and other countries have on China seamless steel pipe, oil pipe, drill pipe, steel mesh panels and other steel products launched "anti-dumping", "countervailing" survey. Some experts predicted that the global economic crisis, three to five years, the world will enter a period of high international trade friction. By the international financial crisis, the international market demand, the rapid decline of the ongoing trade frictions, so that had blocked the export of steel worse. Customs data show that in December 2009 China exported 3.34 million tons of steel, the previous 12 months, total exports of 24.6 million tons, down 58.5%. A general decline in steel prices, such as the higher value-added of the LME cash nickel prices were lower than the 2009 average dropped 29.95%.
Type of steel pipe products are the "hardest hit." Among them, in 2009 China's seamless pipe exports in 2008 dropped by almost 50%; in 2009 China's exports to the U.S. market price of oil well pipes as low as about 1600 U.S. dollars per ton, while in 2008 the price was as high as 3600 U.S. dollars per ton, a decrease of 35%.
Transfer Market Restructuring
Seamless steel pipe manufacturing enterprises of China's major steel export dependence Valin value as high as 48%, in 2009 the main export areas that the business in North America, European markets fell more than 70% compared with the previous year, but the total export volume in 2009 compared with only dropped by 10%. "Jedi" to counter the secret weapon is to open up new markets. 2009 Valin Steel balance while in North America, the European market by the fall, but sales in the Asian market increased by 30%, Africa markets, sales increase of more than 100%.
Valin Steel such as the transfer of the target market value of China's steel enterprises a minority. Last year, the nation's largest steel pipe manufacturer started to open up Tianjin Pipe Group, Southeast Asia, the Middle East, African markets, success in achieving basically the same as the previous year's total exports. As early as in the United States to China in April last year, oil pipe "double anti-case" to start the eve of Baosteel began to stop oil exports to the U.S. pipe operations, in turn open up other markets.
The sun is not an emerging market. Valin Steel Heng Wu Guohua, director of analyst believes that the current trade sanctions are the trend spread to other countries. As North America, Europe and other regions, "the door" The more closed more tightly, a large number of companies Jixiang emerging markets, competition will certainly become increasingly fierce.
Changes in the target market to drive the export product structure adjustment. Tianjin Pipe Group, the market, according to the Minister Gao Xiang Liu introduced the enterprise in the past in North America, Europe, the export variety of tube wells with high added value will shift Southeast Asia, Africa market, then focus on developing a number of oil gas transmission pipeline products. "Southeast Asia, parts of Africa country's steel industry is almost empty, and therefore subject to trade sanctions, where the risk of smaller, but on the other hand, due to intense competition, even if the pipeline value of the products are not low, not high levels of corporate profits." Tianjin Steel Pipe Market, said the Minister Gao Xiang Liu.
Market segments, adjust product positioning in order to adapt to new changes in the existing market, but also to avoid his country "similar products" impact. Since last year, according to TISCO "He's not me, he has my special, special me he was fine," the idea of the adjustment of product supply structure, for example, he had no I have, to India's exports ultra-pure iron ferritic stainless steel; he has my special, to the United States and other countries exporting wide stainless steel plate; he was special, I refined stainless steel products exported to Russia.
Adjustment of product structure based on changes in the market approach, has been recognized experts. Deputy secretary general of China Iron and Steel Industry Association, Qi Xiangdong, chief analyst at the fifth Forum on Bohai Bay, said the steel market in 2010, steel exports to the region export diversification, export structure, multi-species, the effectiveness of exports refined three major strategies to pay more attention to the export product cost, quality and efficiency, improve the level of exports.
Reliance on domestic demand and speed up the integration of
Taiyuan Iron and Steel Group in 2009 exported 134.6 thousand tons of stainless steel, down 56.07 percent over the previous year; but driven by the state's macro-control policies, domestic sales reached 2.1456 million tons of stainless steel, an increase of 58.75 percent over the previous year. The eventual realization of one billion yuan of profits in 2009, with the previous year's level.
TISCO's experience was not the case, reporters have learned that many domestic steel mills in 2009 has emerged as domestic growth, exports decline in the number, so the expansion of domestic markets, rely heavily on domestic demand, has also been them as to avoid the "dangerous," one of the ways.
However, domestic steel product technical standards are not high-end sound, the high barriers to entry, to a certain extent, restricted the high-end steel, "return home" settled. Valin Hengyang steel analyst briefing, the enterprise has a number of overseas sales of mature products in the domestic market to promote Shique very difficult. The main reason is there is not yet the technical standards for such high-end steel, every company must start to finish of each selling a product certified to do it again. In addition, the domestic users of steel-made high-end recognition is relatively low, even if the products meet or exceed the quality of imported products, and more willing to accept imports. He suggested the country improve the high-end steel products as soon as possible the technical certification standards, to promote the application of high-end steel products in China to promote.
"Domestic steel overcapacity, industry concentration is low, is one of the reasons leading to trade friction." For example, analysis of Gao Xiang Liu said that the current overcapacity in the domestic seamless steel pipe nearly 1 / 3, industry concentration is low, many companies look to overseas pro - market, foreign steel demand growth, the increase in production capacity can not satisfy a variety of factors have contributed to lower prices of steel exporters with each other, the price was user led by the nose farther low. To reduce trade frictions, but also need for national coordination of efforts to strengthen the industry to speed up the domestic steel industry consolidation, increased industrial concentration and reduce unhealthy competition among enterprises.
Began in November last year, China's net exports of steel has been restored. Qi Xiangdong, that, in the absence of special catastrophic incidents, the international steel market situation in 2010 than in 2009 better. But he also pointed out that world economic recovery is fragile, the basis is not yet solid, the international market demand has picked up will be a slow process, while iron and steel overcapacity pressures greater intensified international trade protectionism, China's steel exports are still faced with many difficulties |
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